BrazilAutomotiveGuide_2022

133 Janeiro/January 2022 | AutoData | Brazil Automtive Guide ência, 4 mil 796 profissionais perderam seus empregos nesse período, ou seja, também houve redução de 1,6%, levando o efetivo do setor a 300 mil 73 postos. Diretor executivo da Fenabrave, Marcelo Franciulli afirmou que ao longo dos últimos 15 anos o segmento já vem experimentando movimento de concentração de marcas, o que, defende, não significa redução no volume de negócios. “Essa tendência mundial foi ace - lerada com a pandemia, assim como o processo de digitalização. Os revendedores tiveram de se reinven - tar, pois aceleramos dez anos em apenas dois. Hoje os concessionários estão muito bem estruturados, já que tudo é imediato e a informação tem de estar a um clique de distância, ainda que o negócio seja finalizado na loja”. Painfully aware of the uncertainty looming over the 2022 horizon, be it as a result of the obstacles in the supplying of semiconductors and other components such as tires, which reduce supply to dealerships, as well as the uncertainty in the economy, with higher inflation and high-interest rates, plus no GDP growth, dealerships of new cars are rethinking their business models, with focus on increasing sales and reducing costs. An essential ingredient in this recipe, the digitalization of distribution channels gained momentum as soon as the pandemic hit the country and intimidated all retailers as they were presented with the need to operate with closed doors. Moreover, the challenge was still greater in the car dealership business, for, amid the sanitary crisis, the question was: “Who is going to purchase a new car only to leave it parked in their garage?” As these concerns were being overcome by the gradual return to normal activity and the bottled-up demand found its way to the retail stores, another problem showed its face: the crisis related to chips availability had dried up the supply of many models. In this scenario, numbers for the dealerships show a reduction in volume and employees. Fenabrave data shows that in December of 2020 the 7.311 dealerships in Brazil employed 304.869 staff members. In November 2021, though, the number of dealerships had shrunk by 1.6%, meaning 115 points of sales disappeared, taking their new number to 7.196 dealerships. As a consequence, 4.796 professionals lost their jobs during the period, for a reduction of 1,6%, or a new total of 300.073 positions. Fenabrave Executive Director, Marcelo Franciulli, stated that in the last 15 years the car business has undergone a concentration of the brands available, which does not necessarily translate into a reduction in the overall volume. “This worldwide trend To overcome the challenges brought about by the pandemic and the new consumer habits, the stores must become providers of mobility Freepik/senivpetro