BrazilAutomotiveGuide_2021
40 Janeiro 2021 | AutoData | Brazil Automtive Guide IMPORTADORES DE VEÍCULOS » VEHICLE IMPORTERS revenues, plus a global economic crisis that has caused investments to be put off, and has both decreased consumption and adversely affected exchange rates. This is the single most relevant hurdle the sector faces in its struggle to attain a higher business volume. The companies that are members of the association licensed 24.9 thousand units up to November. This result translates into a reduction of 20% when compared to the same period of last year, when 31.2 thousand were licensed. For 2021 importers’ forecasts call for a slight improvement, should the vaccine become a reality during the first half of the year, which could entail some reduction in the US dollar/Real rate and improvement in consumers’ mood. José Luiz Gandini, president of Kia, has this take on the situation: “The expectations for next year are for a reduction in the US dollar/Real rate, something around R$ 5.30 to R$ 5.50. But nobody knows the long term prospects for the imported cars in this country, for it is a market that requires additional actions if it is to grow again”. And Aksel Krieger, president of BMW: “Short term, should the vaccine come along, we expect something such as R$ 5.30. Medium-term, the forecast is a little more positive”. pal entrave do setor no caminho para maior padrão de vendas. As empresas associadas à entidade em- placaram 24,9 mil unidades até novembro, apontou balanço. O resultado representou queda de 20% ante igual período no ano passado, quando foram licenciados 31,2 mil unidades. Para 2021 a expectativa dos importadores é a de que haja leve melhora caso a vacina contra a covid-19 se torne realidade no pri- meiro semestre, o que daria espaço a uma possível retração do dólar e à retomada da confiança do consumidor. O que conta José Luiz Gandini, presidente da Kia?: “A expectativa para o ano que vem é de um recuo na correlação cambial, para trabalharmos com algo em torno de R$ 5,30 a R$ 5,50. Mas ninguém sabe como será o futuro dos importados no País porque é um setor que demanda outrasmedidas paravoltar a crescer”. E Aksel Krieger, presidente da BMW: “A curto prazo, coma vacina saindo, esperamos algo perto de R$ 5,30. A médio prazo a ex- pectativa é um pouco mais positiva”.
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